Character design is the art of creating original characters that visually communicate a story, personality, or role. A well-designed character blends unique aesthetics with recognizable traits, making it instantly memorable to audiences. Artists begin by understanding the character’s background, personality, and purpose before translating those aspects into visual elements like clothing, posture, color palette, and accessories. Whether it’s a hero, villain, or supporting role, character design ensures they feel authentic and distinct. Beyond appearances, expressions and gestures play an important role, helping the audience emotionally connect. From animation and comics to video games and advertising, character design shapes how stories come alive, influencing how people relate to and remember them.
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